Abidzar, Faiq Rizal (2024) PENGARUH KEMUDAHAN TRANSAKSI DAN KEPERCAYAAN KEAMANAN DATA PRIBADI TERHADAP LOYALITAS PENGGUNA SHOPEEPAY. Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
This study was conducted to test the effect of ease of transactions and trust in personal data security on ShopeePay user loyalty. This study uses a quantitative approach. The sampling technique in this research used quota sampling. This research was conducted on students and students in the city of Malang who used ShoopePay more than twice, totaling 245 users. The data analysis method used in this research is multiple linear regression analysis assisted by SPSS software. The results of this research show that ease of transactions has a significant effect on ShopeePay User Loyalty. Trust in the security of personal data has a significant effect on ShopeePay User Loyalty.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Student ID: | 202010160311347 |
| Keywords: | Keywords— ease of transactions, trust in personal data security, loyalty of ShopeePay users |
| Subjects: | L Education > LB Theory and practice of education L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education |
| Divisions: | Faculty of Economics and Business > Department of Management (61201) |
| Depositing User: | 202010160311347 faiqrizal50 |
| Date Deposited: | 13 Aug 2024 06:55 |
| Last Modified: | 13 Aug 2024 06:55 |
| URI: | https://eprints.umm.ac.id/id/eprint/9934 |
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