PENGARUH GAYA HIDUP BERBELANJA, TAMPILAN PRODUK, DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF (Studi Pada Konsumen Distribution Store Inspired27 Malang)

The purpose of this study is to determine the influence of shopping lifestyle, product display, and discounts on impulsive purchasing behavior of consumers of the Inspired27 Malang distribution store. This study is an explanatory study of 110 consumer respondents of the Inspired27 Malang distribution store. The data used is prmer data collected by questionnaire method which is then analyzed using multiple linear regression with the help of SPSS application. The results of the study showed that each variable, namely shopping lifestyle, product appearance, and discounts, had a positive and significant effect on impulsive purchases of consumers of the Inspired27 Malang distribution store.