Prasetyo, Haris Mario (2024) PENGARUH LOKASI, HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PULSA PADA KONTER H2CELL SIDOARJO JAWA TIMUR. Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
The aim of this research is to determine the influence of location, price and service
quality on purchasing interest at H2Cell counters. This type of research uses a
quantitative approach method. The population and sample in this research are all
Prambon people who have made purchases or not. Data was taken from a sample
of 100 respondents. Data collection uses questionnaire techniques. The technique
used in data analysis uses the SPSS 23 program. The research results show that
location has a significant effect on buying interest, price has a significant effect on
buying interest, and service quality has a significant effect on buying interest.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Student ID: | 201910160311234 |
| Keywords: | Location, Price, Service Quality, and Purchase Interest |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics and Business > Department of Management (61201) |
| Depositing User: | 201910160311234 harismariop |
| Date Deposited: | 09 Aug 2024 07:27 |
| Last Modified: | 13 Aug 2024 01:40 |
| URI: | https://eprints.umm.ac.id/id/eprint/9800 |
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