PELAYANAN PUBLIK MENGGUNAKAN APLIKASI SIMPELKAN (SISTEM PERIZINAN ELEKTRONIK TARAKAN) PADA DPMPTSP DI KOTA TARAKAN

Efforts by local governments to enhance the quality of public services through the utilization of information technology to streamline licensing processes are crucial. One such public service innovation in Tarakan City is SIMPELKAN at the Integrated Licensing and Investment Services Office (DPMPTSP). This study analyzes the impact of SIMPELKAN on efficiency, transparency, and accessibility of services to the public, as well as changes in compliance assessments of public service standards. The research aims to evaluate the implementation of this public service innovation through the Electronic Licensing System (SIMPELKAN) at DPMPTSP Tarakan City.
The research methodology employed is qualitative with a descriptive research approach, involving interviews with front office personnel and data analysis related to SIMPELKAN service performance. Findings reveal that this abstract illustrates the evolving dynamics of society in response to technological advancements and rapid changes in Tarakan City’s context, aiming towards Smart City development where Smart Governance mandates effective and efficient public service delivery by every local government agency, including DPMPTSP, particularly in licensing processes.
SIMPELKAN represents a technological innovation meeting demands for fast, secure, and convenient services for the public. However, its implementation faces challenges such as dependency on stable internet connectivity, limited public understanding, and a tendency to stick with manual methods for licensing procedures. In addressing these challenges, enhancing human resources, leadership commitment, adequate technological infrastructure, and intensive socialization of SIMPELKAN's features and benefits are crucial. Through optimizing SIMPELKAN, Tarakan City aims to improve operational efficiency, transparency, accountability in public service delivery, and overall citizen satisfaction.