PENGARUH PERKEMBANGAN COFFEE SHOP TERHADAP GAYA HIDUP REMAJA DI KOTA BLITAR

In recent years, the coffee shop business in Indonesia has experienced very rapid growth, one of which occurred in Blitar City with locations spread across several regions. With the existence of coffee shops, the culture of hanging out while drinking coffee in front of the house has changed, because with the development of this era, now you not only spend your free time at home but also go to meet friends or relatives at the coffee shop. The aim of this research was to determine the influence of the development of coffee shops on the lifestyle of teenagers in Blitar City. This research uses quantitative methods. The research subjects used 100 respondents, which were obtained using random sampling technique. The data collection method used is by distributing online and offline questionnaires to teenagers who live in Blitar City. Data analysis techniques use residual normality, linearity, and simple linear regression using SPSS. And using analysis of Jean Baudrillard's consumption theory. In conclusion, the development of coffee shops has an influence on the lifestyle of teenagers in Blitar City.