IMPLEMENTASI METODE USER CENTERED DESIGN (UCD) DALAM PERANCANGAN PROTOTYPE WEBSITE PENJUALAN BAJU (STUDI KASUS: BRAND FORLORN.ID

Current technological advances have developed very rapidly and can help humans in doing work and even life. By utilizing E-Commerce media, it can help in the sales and promotion system widely and quickly. E-Commerce technology should be owned by today's business companies, this technology can be website-based. Forlorn.id is a local clothing brand that still sells its products online and offline and records manually using ms.word and uses e-commerce that is already available. However, the e-commerce used also sells other products in a mixed manner which makes it difficult for buyers to find products quickly. In this case, the author designed a design in the form of a prototype so that later it can be implemented into a complete website. The roles created for admins and customers are in the form of prototypes. The design side of the design of the clothing sales system on the Forlorn brand through the User Centered Design approach. The Single Ease Question method is carried out to test the level of difficulty or ease of use of the application carried out by respondents by working on the given scenario and giving a value from 1 to 7 according to the Likert scale, the SEQ test carried out on both prototypes found a value of "Easy". In the User Experience Questionnaire test, it was conducted to see the acceptance and user experience in using the application, this test found the average value of each aspect of UEQ in the "Excellent" category and there was 1 Novelty aspect value in the admin prototype which was still lacking. The evaluation and recommendations are expected to be a picture for implementing a complete website by adjusting user needs according to evaluations from prospective users.