PESAN DAKWAH PERSPEKTIF PENDIDIKAN AGAMA ISLAM DI MEDIA SOSIAL: STUDI KONTEN ANALISIS PADA AKUN TIKTOK @KADAMSIDIK00

This study aims to analyze the content of the preaching messages conveyed on the TikTok account @kadamsidik00 in the period 2024 - present when viewed from the perspective of Islamic Religious Education.
The research method used in this study is a descriptive qualitative approach with a netnography type through data analysis techniques in the form of content analysis, where the TikTok account @kadamsidik00 is the object of study. Data was collected through observation and documentation, then analyzed using the Miles and Huberman analysis model to analyze themes and sub-themes related to the Islamic Religious Education perspective preaching messages on the TikTok account @kadamsidik00.
The study results show that the content of the preaching message delivered by Kadam Sidik when viewed from the perspective of Islamic Religious Education includes various aspects such as faith, sharia, and morals which have a very significant role in Islamic Religious Education.