Analisis Interaktivitas Netizen pada Kolom Komentar Channel Youtube Musik Video Mahalini Raharja “Sisa Rasa”

A music video released on YouTube from Mahalini Raharja's Hitsrecord channel titled "Sisa Rasa". The content has attracted great attention from viewers and sparked lively discussions in the comments section. Researchers are interested in analyzing netizen reactions in the comments column of Mahalini Raharja's music video entitled "Sisa Rasa". The focus of the data used in this study is the comments posted in the first 20 minutes after the video was uploaded. This research uses interactivity theory to understand the dynamics of communication that occur between netizens. Data analysis was conducted using thematic analysis method to identify patterns and themes that emerged in the comments on the music video. The researcher found that there was interactivity between netizens in the music video comment section. Interactivity that occurs in the form of user to user and user to document in accordance with the concept of interactivity introduced by McMillan. This research can be an alternative to further understanding of netizen involvement in the digital media communication process.