Bela, Sinta (2024) PENGARUH METODE PEMBAYARAN SPAYLATTER, GRATIS ONGKOS KIRIM DAN PERSEPSI HARGA DALAM KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE ( Studi Kasus pada Mahasiswa Ekonomi dan Bisnis Universitas Muhammadiyah Malang). Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
The main purpose of this study is to find out and analyze the influence of the Spaylatter payment method, free shipping, and price perception on purchase decisions on Shopee E-Commerce. The sample in this study was 96 economics and business students of the University of Muhammadiyah Malang for the 2020-2023 period with the determination of the sample formula using the lemeshow formula. The data analysis technique in this study uses multiple linear regression analysis using the SPSS 23 application. The results of this study show that the Spaylatter payment method, free shipping, and price perception have a positive and significant effect on purchase decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Student ID: | 202010160311384 |
| Keywords: | Spaylatter Payment Method, Free Shipping, Price Perception, Purchasing Decision |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Faculty of Economics and Business > Department of Management (61201) |
| Depositing User: | 202010160311384 bshinta488 |
| Date Deposited: | 24 Jul 2024 06:04 |
| Last Modified: | 24 Jul 2024 06:04 |
| URI: | https://eprints.umm.ac.id/id/eprint/8648 |
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