MOTIF PENGGUNAAN MEDIA SOSIAL TIKTOK OLEH SISWA SEKOLAH KELAS VII (Studi Pada SMPN 1 Ponggok)

The rapid development of the times in the field of technology and communication has made it easier for human life to communicate and find information or news quickly. This has become a phenomenon that is also undeniable, where technology at this time has also become a necessity and almost a basic necessity in human daily life. This research uses quantitative methods. Quantitative research is used to investigate certain populations or samples. Usually done by chance, and data is collected with research instruments. The purpose of quantitative / statistical analysis of data is intended to test the theory that has been used. With a descriptive approach, researchers try to realize an event or event that occurs directly, actually, realistically, real, systematically and based on the facts that occur, which are related to the facts, characteristics, and relationships between the phenomena under study.
Researchers have found that based on the theory of use and gratification, audiences or users, especially school students in this theory assume that media users are active and deliberately determine their motives in using and consuming media. The research entitled Motives for Using TikTok Social Media by Grade VII School Students refers to four typologies of media use motives according to Mcquail. Among them: 1. Information motive; 2. Personal identity motive; 3. Integration motive and social / inter-individual interaction; 4. Entertainment motive. Based on the results of data processing that has been carried out by researchers, it is found that the use of TikTok social media by seventh grade students is based on these four motives. Where the majority of answers from questionnaires that have been distributed to seventh grade students show answers agreeing with the existence of these four motives in using TikTok social media. But in this study there are two motives that are most prominent, namely, informational motives and integrative social needs motives.