REPRESENTASI PEMBERDAYAAN PEREMPUAN DALAM PODCAST NARASI “DI MATA PEREMPUAN” PADA CHANNEL YOUTUBE NAJWA SHIHAB: ANALISIS WACANA KRITIS SARA MILLS

Women's empowerment refers to the process of enabling women to have greater control of their lives and be able to make their own decisions. By empowering women to fully participate in the economy, women gain access to well-paid jobs that can help improve their economy and get their families out of poverty. The formulation of the problem in this research is (1) how is the subject-object position in the narrative podcast "In the Eyes of Women" on Najwa Shihab's YouTube channel as a representation of the study of women's empowerment, (2) what is the position of the audience in the narrative podcast "In the Eyes of Women" on the YouTube channel Najwa Shihab as a representative of women's empowerment studies. The method used in this research is qualitative method. The data source in this research is the narrative podcast "In the Eyes of Women" on Najwa Shihab's YouTube channel. The data in this research are speeches that represent women's empowerment, especially subject-object and viewing position in the narrative podcast "In the Eyes of Women" on Najwa Shihab's YouTube channel. The data collection technique in this
research is documentation and close attention. Data analysis techniques in this research consist of (1) collecting tabulated data, (2) analyzing according to the research objectives.From the results of the analysis and discussion, it is concluded that the narrative podcast "In the Eyes of Women" is not only an information channel, but also an important tool in forming public opinion that is more aware of the importance of women's empowerment in creating a better and more equal society. Empowering women in subject-object positions involves strong representation in various areas of life, education, the environment, and the media and entertainment industry. Women are
seen as active changers in fighting for their rights and designing their own lives. The viewer's position as a representation of women's empowerment is very significant in efforts to create a more inclusive and fair society for women. Through supporting positive representation and criticizing harmful narratives, viewers can play an active
role in building positive change in the way women are seen andvalued in various aspects of life.