DESKRIPSI GAYA HIDUP REMAJA YANG DIAKIBATKAN OLEH MASUKNYA BUDAYA K-POP MELALUI CHANNEL YOUTUBE NCT (Studi Pada Komunitas NCTzen Malang)

South Korean culture has entered Indonesia since the last few years and is becoming increasingly popular among the Indonesian people. Starting from food, beauty products, fashion products, Korean Drama (K-Drama), to Korean Music (K-Pop). With the spread of K-pop culture getting bigger, many people, especially teenagers, are fond of this culture. Not a few of them follow the lifestyle of their idols starting from the way they dress to the way they interact with each other. This study uses a qualitative research method with descriptive analysis to describe the impact that emerges from Korean Culture that enters through the NCT youtube channel media on the lifestyle of adolescent members of the Nctzen Malang community. The data collection techniques used are interview, observation, and documentation techniques. The results of research on several members of the Nctzen Malang community, it is known that the impacts that arise include three effects of mass communication, namely cognitive, affective, and behavioral effects. By utilizing youtube media as a means of entertainment, members of the Nctzen Malang community adopted starting from the language to the style of dressing of their idols who are NCT Members. This explains the positive and negative impact of their behavior.