IMPLEMENTASI STRATEGI KOMUNIKASI PEMASARAN MELALUI MULTI-PLATFORM PADA STARTUP DIGITAL (ANALISIS SOSTAC PADA DIVISI MARKETING PT CMLABS INDONESIA DIGITAL)

In today's ever-evolving digital era, marketing communication strategies have undergone a fundamental transformation. Many companies are no longer relying on traditional media, instead they are spreading their wings to various digital platforms, including social media and websites. The ability to communicate effectively through multiple platforms has become a critical element in building a strong brand, increasing engagement with customers, and maintaining a competitive advantage in an increasingly complex and dynamic market.
This study uses the SOSTAC Model to analyze the implementation of marketing communication strategies through multi-platform in digital startups. By using a qualitative approach and a type of descriptive research, as well as the basis of the research using descriptive analysis, the data collection techniques chosen are interview and documentation techniques.
The results of research in the marketing division, PT CMLABS Indonesia Digital are known that the implementation of the marketing communication strategy through multi-platform carried out by the company has been running and implemented in accordance with the plan carried out. However, of course, there are still challenges that need to be overcome in its implementation. For example, PT CMLABS Indonesia Digital has planned a strategy to set the objectives to be achieved, however, due to challenges such as the lack of human resources owned, the implementation of the Actions stage in the SOSTAC framework does not run optimally.