PROFIL USAHA MIKRO STYROFOAM (KEMASAN) PRODUK PERTANIAN “UD. RINDANG PLASTIK”

The aim of this research is to analyze the business (financial and non-financial) of UD. Rindang Plastik and analyzing business strengths, weaknesses, opportunities and threats in increasing business competitiveness at UD. Shady Plastic. The data analysis method is a method used to analyze data by describing or illustrating the data that has been collected as it is without the intention of making general conclusions or generalizations, which in this case is the analysis of business aspects and financial aspects. Based on the results of the research and discussions that have been carried out, it can be concluded that the analysis of market and marketing aspects shows that there are still open opportunities for business development, technical aspects show that the business location has the availability of labor and support for transportation facilities and good product quality. Business operational activities are directly supervised by the owner and based on economic aspects, the existence of the business supports the empowerment of the surrounding community. The results of IRR calculations and NPV calculations show that the business is feasible to run. Based on the results of the analysis of strengths, weaknesses, opportunities and threats at UD. Rindang Plastik, the right strategy to implement is an aggressive strategy.