Implementasi Marketing Politik Nur Aziz Pada Pemilu Legislatif Tahun 2024 Dapil IX Jawa Timur

Elections are five-yearly elections for representatives of the people that require candidates in elections to carry out campaign activities or in marketing science referred to as political marketing (marketing politics). Nur Aziz is one of the members of the East Java Provincial DPRD who in the 2024 election is running for the DPR-RI.
This study aims to analyze the political marketing carried out by Nur Aziz using the 3P approach theory (push, pass, and pull marketing) according to (Nursal, 2004). This research uses a descriptive qualitative approach. Data collection techniques were carried out by means of interviews and documentation.
The results of the study show that Nur Aziz has applied the 3P approach (push, pass, and pull marketing) in conducting political marketing. In implementing political marketing, Nur Aziz uses personal funds without any sponsorship or assistance from any party. The toughest obstacle faced by Nur Aziz was the problem of divided time because he was still actively serving as a member of the East Java DPRD during the campaign. Despite applying the 3P approach, Nur Aziz lost the 2024 legislative election.