POLA KOMUNIKASI KELOMPOK DALAM MEMBANGUN KEKELUARGAAN KOMUNITAS (Analisis Jaringan Pada Anggota Dalam Komunitas Rumah Swara Kita)

Rumah Swara Kita is a voice over community that has members from various regions in Indonesia. Therefore, communication between members in this community uses a hybrid system. However, even though communication is carried out in a hybrid manner, Rumah Swara Kita community is able to build kinship. Therefore, this study aims to describe the pattern of group communication in the Rumah Swara Kita community in building community kinship.
The positivist-descriptive paradigm is a method used in research. Sample research was determined using snowball sampling techniques. Research data consists of two types, namely primary source data from the research subject, and secondary data from documentation. Data collection was done through interviews and documentation. Data analysis using communication network analysis based on sociometric theory.
The results of this study concluded that the communication pattern used by Rumah Swara Kita community is a star communication pattern. Communication messages in the community do not only come from one messenger but can be conveyed by all members of the community. The content of messages in communication is also universal, not only concerning the interests of the community but also matters concerning community members personally such as obituaries or likes of community members. With the pattern of communication and message content in the Rumah Swara Kita community, intimacy or kinship of the community is built.