STRATEGI KOMUNIKASI PERSUASIF PEREMPUAN DEWASA PADA ORANG TUA PERIHAL KEINGINAN MENUNDA PERNIKAHAN

The research is motivated by the phenomenon of decreasing marriage in Indonesia. Adult women who have passed the range of ideal married age are a concern to their parents. On the other hand, adult women have their own motives and arguments in achieving their goals before marriage. This research is focused on Malang City as a metropolitan city with a significant decreasing marriage data than other cities in East Java. This study involved four adult female informers and four mother’s subjekts who were willing to be interviewed.
The research uses the concept of persuasive communication strategy by Soleh Soemirat and Asep Suryana that focused on Melvin L. Defleur and Sandra J. Ball Roceach’s proposed strategy, psychodimica strategy, sociocultural strategy and strategy meaning of construction.
The research uses a qualitative approach. With the case studies types, so that research cis able to dig into the information as deep as and as detailed as possible.
The results of the study stated that adult women’s persuasive communication strategies to parents need to be developed in order to obtain a maximum messaging construction. Construction of the message in the form of an adult women argument deciding to delay or postpone marriage (waithood). So the construction of the message will form, strengthen and change the response and parental behavior on persuasive messages. Adult women can choose to use psychodimica strategy, sociocultural strategy and/or strategy meaning of construction. Thus, the decision of delaying marriage or a postpone marriage arguments can be affective and receive a positive responses from the parents.