PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN (Studi Kasus Pada Perusahaan Manufaktur Sektor Kosmetik dan Barang Keperluan Rumah Tangga Yang Terdaftar di BEI)

The purpose of this study is to determine the effect of profitability and liquidity on the value of a company in Manufacturing Companies in the Cosmetics and Household Goods Sector listed on the IDX in a comprehensive and simultaneous manner. The research conducted is research using quantitative methods. The determination of this research sample uses the total sampling method so that the entire population is used as a research sample of 6 manufacturing companies in the Cosmetics and Household Goods Sub-Sector listed on the IDX. This research data uses the financial statements of manufacturing companies for the period 2018 – 2022. The data analysis method used is multiple linear regression. The results prove that profitability has a significant effect on the value of a company and liquidity has a significant effect on the value of a company in manufacturing companies. The simultaneous results of profitability and liquidity have a significant effect on the value of a company in Manufacturing Companies in the Cosmetics and Household Goods Sector listed on the IDX by 60.5%. This result proves that the higher the value of profitability and liquidity is able to support the increase in the value of a company.