PENGARUH HARGA, KUALITAS PRODUK, DAN LIVE STREAMING SHOPPING TERHADAP KEPUTUSAN PEMBELIAN ROSELLACLOSET TULUNGAGUNG PADA MARKETPLACE SHOPEE

Consumer decision making is a problem-solving process. Purchasing decisions are consumer decisions that are influenced by financial economics, technology, politics, culture, products, prices, location, promotion, physical evidence, people and process, thus forming attitudes in consumers to process all information and draw conclusions in the form of responses that arise regarding what products to buy. The purpose of this study was to determine the effect of price, product quality and live streaming shopping on purchasing decisions for Rosellacloset Tulungagung on the Shopee marketplace. Data collection through distributing questionnaires or questionnaires distributed to all people who have purchased Rosellacloset Tulungagung products through Shopee as many as 180 people, which later the respondents' answers will be processed using SPSS 25 software. The sampling technique in this study used purposive sampling technique. This study uses quantitative research methods with an explanatory approach. The data in this study uses primary data obtained directly from the results of respondents' answers. Data analysis in this study used multiple linear regression analysis with hypothesis testing consisting of the t test and f test. The results of this study indicate that price (X1), product quality (X2), and live streaming shopping (X3) have a positive and significant effect on purchasing decisions for Rosellacloset Tulungagung on the Shopee marketplace.