PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN RELIGIUSITAS TERHADAP MINAT BERINVESTASI SAHAM SYARIAH (Studi pada Gen Z Kalimantan Timur)

This study aims to determine financial literacy, financial behavior, religiosity and investment interest. The effect of financial literacy on investment interest, the effect of financial behavior on investment interest, the effect of religiosity on investment interest and the effect of financial literacy, financial behavior and religiosity on investment interest. This study was conducted on Gen Z who live in East Kalimantan with a total of 100 respondents. The sampling technique for this study used Purposive Sampling because it was based on predetermined criteria. The data collection technique in this study used a questionnaire. The data analysis technique used descriptive statistics assisted by SPSS for Windows ver 27.0 software. The results of this study indicate that financial literacy has a significant effect on investment interest, financial behavior has a significant effect on investment interest, religiosity has a significant effect on investment interest and financial literacy, financial behavior, religiosity simultaneously has a significant effect on investment interest.