Konten Gastronomi pada Video Food Vlogger di Media Sosial (Analisis Isi pada Akun Tiktok @dimsthemeatguy)

The phenomenon of culinary content on TikTok social media has recently become increasingly popular with the public. The reason is, that many content creators such as food vloggers are creative in creating lots of interesting content. Like the food vlogger account Dimas @dimsthemeatguy which shares content about culinary information about typical beef and various kinds of steak dishes. This research aims to find out what gastronomic content is contained in food vlogger videos on social media via the TikTok account @dimsthemeatguy.
Researchers use the concept of four areas of Gastronomy according to Gillespie and Cousins ​​​​​​​​(2001) in their book entitled "European Gastronomy into the 21st Century", on Dimas' TikTok account. In this concept, four fields are indicators for measuring Dimas content based on the characteristics of the Gastronomy field, namely Practical Gastronomy, Theoretical Gastronomy, Technical Gastronomy, and Food Gastronomy.
In this research, researchers used a qualitative approach with descriptive research type and the basis of this research was content analysis. The data collection technique in this research uses video transcript documentation into text and screenshots on the @dimsthemeatguy account. This research uses purposive sampling to obtain a sample of twelve video content based on the sample criteria established in this research.
The phenomenon of culinary content on TikTok social media has recently become increasingly popular. This is because there are many content creators such as food vloggers who create more interesting content. Like Dimas' food vlogger account @dimsthemeatguy who shares content about culinary information about typical beef and various steak dishes. This study aims to determine what gastronomic content is contained in food vlogger videos on social media through the TikTok account @dimsthemeatguy.
Researchers used the concept of the four fields of Gastronomy according to Gillespie and Cousins (2001) in their book entitled "European Gastronomy into the 21st Century", on Dimas' TikTok account. In this concept, the four areas that become indicators to measure Dimas' content are based on the characteristics of the field of Gastronomy, namely Practical Gastronomy, Theoretical Gastronomy, Technical Gastronomy, and Food Gastronomy.
In this study, researchers used a qualitative approach with descriptive research and the basis of this research is content analysis. The data collection technique in this study uses video transcript documentation into text and screenshots on the @dimsthemeatguy account. This study used purposive sampling to obtain a sample of twelve video contents based on the sample criteria set in this study.
The results of the Gastronomy content analysis on food vlogger videos on TikTok social media @dimsthemeatguy, with sentences that show indicators of the four areas of Gastronomy. Practical gastronomy dominates Dimas' content, with the practice of producing and serving dishes found in the tenth content. In contrast, theoretical gastronomy appears least frequently in Dimas' content, such as formulations and tips for preparing dishes found in the sixth content. So the content created by Dimas contains a variety of gastronomic knowledge. However, without realizing it, this is based on his experiences during his internship at an Italian restaurant and as the owner of a steakhouse in Jakarta.