ANALISIS RESEPSI KHALAYAK TERHADAP PESAN DRAMA KOREA EXTRAORDINARY ATTORNEY WOO (Studi Pada Pengikut Akun X @kdrama_menfess Domisili Kota Blitar)

Muttaqina, Dicha Abdil (2024) ANALISIS RESEPSI KHALAYAK TERHADAP PESAN DRAMA KOREA EXTRAORDINARY ATTORNEY WOO (Studi Pada Pengikut Akun X @kdrama_menfess Domisili Kota Blitar). Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

Korean drama Extraordinary Attorney Woo is part of a television series that tells the daily life of the main character, Woo Young Woo as an autist and intern lawyer. This research aims to find out the reception and position of the audiences in interpret the message of the Korean drama Extraordinary Attorney Woo based on the encoding-decoding theory from Stuart Hall. This research is qualitative descriptive research using the paradigm of constructivism. The subject of this study is followers of @kdrama_menfess domicile Blitar City who was selected with purposive sampling techniques. Data collection was done with interviews and documentation. The data obtained was analyzed with reception analysis methods according to Klaus Bruhn Jensen & Nicholas W. Jankowski which was tested with triangulation technique.
The results of this study show that the audience has various perceptions of the message of the Korean drama Extraordinary Attorney Woo and most of the audience is in dominant position which means that the public has a consistent perception with the production team for the main message of Korean drama Extraordinary Attorney Woo. Even though most of the audiences is in dominant positions, it was found that there were variations in the reception and understanding of the messages in the Korea drama Extraordinary Attorney Woo which was shown by some audiences choosing to negotiate the meaning of the messages. Rejection of the message is rarely found as indicated by the opposition position that only has one response unit

Item Type: Thesis (Undergraduate)
Student ID: 201810040311269
Keywords: Reception Analysis, Korean Drama, Audience, Message
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 201810040311269 dichaabdil
Date Deposited: 29 Jun 2024 01:59
Last Modified: 29 Jun 2024 01:59
URI: https://eprints.umm.ac.id/id/eprint/7585

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