ANALISIS KINERJA KEUANGAN PADA ENTERTAINMENT INDUSTRY PT.RADIO MFM MALANG

The financial performance of a company can be evaluated through the analysis of its financial statements. By paying attention to ratios, a company can track the development of its financial condition and take appropriate steps. Ratio analysis also helps company leaders in decision-making and future planning. This research focuses on liquidity ratios such as Cash Ratio, Networking Capital, and Current Ratio, as well as profitability ratios such as Net Profit Margin (NPM), Return On Investment (ROI), and Return On Equity (ROE) as performance measurement tools for the company. The purpose of this study is to determine the financial performance of PT. Radio MFM Malang. The data analysis technique used is descriptive analysis based on the time series method. Based on the analysis of Cash Ratio, Current Ratio, and Net Working Capital, PT. Radio MFM Malang demonstrates relatively stable and good ability to meet its short-term obligations using cash and current assets, which are the most liquid. In terms of profitability, despite fluctuations, PT. Radio MFM Malang has managed to maintain relatively stable performance over the last five years.