PENGARUH CUSTOMER EXPERIENCE DAN STORE ATMOSPHERE TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen De Terazz Corner Singosari Kabupaten Malang)

The purpose of this research is to test and analyze the influence of customer experience on consumer loyalty, the influence of store atmosphere on consumer loyalty, the influence of customer experience on consumer satisfaction, the influence of store atmosphere on consumer satisfaction, the influence of satisfaction on consumer loyalty, the influence of customer experience on loyalty through consumer satisfaction and the influence of store atmosphere on loyalty through consumer satisfaction. This type of research is explanatory research with the population being De Terazz Corner Singosari Malang Regency customers with a sample size of 100 samples. The data analysis technique uses path analysis. Research results (1) there is a significant influence between customer experience on consumer loyalty (2) there is a significant influence between store atmosphere on consumer loyalty (3) there is a significant influence between customer experience on consumer satisfaction (4) there is a significant influence between store atmosphere on consumer satisfaction (5) there is a significant influence between satisfaction and consumer loyalty (6) customer satisfaction is able to mediate the influence of customer experience on customer loyalty and (7) customer satisfaction is able to mediate the influence of store atmosphere on customer loyalty.