Analisis Pengaruh Penambahan Sistem Pembayaran dan Diskon terhadap Kepuasan Pengguna dalam Aplikasi Pemesanan Tiket Kereta Api Menggunakan Metode UX Journey

Problem: The limited payment methods and discount offers offered in the train ticket booking app can affect the user experience and their interest in using the app. Therefore, this research will involve analyzing user preferences regarding available payment methods and discount offers to improve the user experience. Method: The development method used is UX Journey to analyze user needs. The results of this research are in the form of solutions regarding the addition of payment methods and discounts to the railway application. Results: The results showed a significant increase in variable behavior before and after the development of the design solution. In the first variable, ticket cancellation from 40% to 100%, the second variable of train type from 36% to 100%, the third variable of train schedule from 60% to 100%, the fourth variable of qr boarding from 36% to 100%, the fifth variable of payment method from 60% to 100%, the sixth variable of discount from 52% to 100%. Conclusion and development: With the development of design solutions that have been carried out on railway applications using the UX Journey method, it shows positive results on each variable developed.