TINJAUAN YURIDIS ASAS ITIKAD BAIK DALAM TRANSAKSI ELEKTRONIK SEBAGAI PERLINDUNGAN HUKUM TERHADAP KONSUMEN

The principle of good faith is very important in electronic buying and selling transactions as an effort to protect consumers. This principle is regulated in Article 1338 paragraph (3) of the Civil Code and is considered fundamental in agreements, including electronic buying and selling. With the increase in electronic transactions through social media and e-commerce, consumers often face problems such as dishonest reviews, goods not delivered, or non-conforming goods. Therefore, this research aims to find out whether the principle of good faith has an important role in electronic buying and selling transactions against consumer protection and how legal protection if business actors do not apply the principle of good faith in electronic buying and selling transactions. The research method used in this research is the normative legal method. The problem approach used is the statute approach. The technique of collecting legal materials is done by literature study and document study, then analysed descriptively qualitatively. The results of this study provide insights related to the Electronic Information and Transaction Law (UU ITE) and the Consumer Protection Law (UUPK) regulating the obligation of business actors to provide complete and correct information and prohibiting trade in goods that are not in accordance with what is advertised. As well as legal protection for consumers who are harmed by business actors who do not act in good faith, including preventive and repressive efforts.