PENERAPAN PENDEKATAN PEMBELAJARAN KOMUNIKATIF DALAM KONTEN MEDIA SOSIAL TIKTOK PADA AKUN @MARHABAN.ACADEMY

This study explores the content and implementation of the communicative approach on the TikTok account @marhaban.academy. Using a qualitative approach, it focuses on the quality of the research object through semiotic hermeneutic phenomenology. The goal is to understand how this account successfully applies the communicative approach to Arabic language learning. The results show that @marhaban.academy effectively implements this approach, significantly contributing to digital Arabic language education. By incorporating contemporary elements, diversity, and active user engagement, the account offers an innovative alternative for understanding Arabic in the digital age. This study supports the development of more effective Arabic language learning methods and enhances the understanding of the communicative approach in online learning contexts.