ANALISIS STRATEGI AKTIVISME DIGITAL #SAYAJUGA DI INDONESIA

The social movement in this digital era has evolved and is often referred to as digital activism. #SayaJuga is a form of digital activism that focuses on the issue of sexual harassment. The characteristics of digital movement strategies differ from traditional social movements, thus requiring suitable strategies for sustainability. This research aims to analyze the digital activism strategies of #SayaJuga using qualitative descriptive methods with the concept of Digital Activism. Additionally, this study employs the concept of Digital Movement of Opinion to understand the characteristics of this new form of movement. Data for the research was collected through literature review and Twitter data crawling. The research findings indicate that #SayaJuga utilizes strategies from the Digital Activism concept, namely accessibility, visibility, popularity, and ecosystem. The accessibility strategy of #SayaJuga focuses on ensuring that information and technology are accessible to as many people as possible. Visibility is enhanced through influencers, algorithms, hashtags, and movement activities, with the goal of achieving popularity. The ecosystem begins with a single follower and grows to combat the culture of sexual harassment.