Resepsi Penonton tentang Tayangan Pernikahan Pada Kanal Youtube (Studi pada Mahasiswa Universitas Muhammadiyah Malang Penonton Tayangan “Nikah Muda, Cerai Muda”)

The internet continues to evolve, giving rise to new media, with Youtube being a popular choice among Indonesians. In the creative industry, Youtube presents significant opportunities, leading companies to create channels aimed at capturing audience attention. The Youtube channel "Menjadi Manusia" is a successful production house that has garnered much sympathy from viewers through its program "Berbagi Perspektif," focusing on young marriages. Varied audience perceptions in the Youtube comment section indicate a genuine interest in the topic of young marriages. This aligns with Stuart Hall's reception analysis theory, emphasizing that each audience member interprets the meaning of a message differently. This study focuses on understanding how University of Muhammadiyah Malang Students interpret the content of the show titled "Nikah Muda, Cerai Muda" (Young Marriage, Young Divorce). This research employs a qualitative approach within a constructivist paradigm. Qualitative methods are utilized to describe and analyze individual or group events and thoughts. Primary data for this study is derived from transcripts of participant Focus Group Discussions (FGD). The findings reveal varying interpretations of the message. Among the eight participants, a dominant hegemonic position agrees with the message conveyed by the Youtube channel "Menjadi Manusia," emphasizing that marriage is not solely about mental and financial readiness. In a negotiated position, three participants largely agree with "Menjadi Manusia" but suggest the inclusion of successful married individuals to alleviate post-watching concerns and fears, while enhancing insights into young marriage. No opposing data rejecting the content of the Youtube show was found.