STRATEGI PROMOSI AGROWISATA LUMBUNG STROBERI DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN DI DESA PANDANREJO KECAMATAN BUMIAJI KOTA BATU

Thesis with the title "Strategy for Promotion of Lumbung Straberi Agrotourism in Increasing Tourist Visits in Pandanrejo Village Bumiaji District Batu City. In this thesis research the focus is on structural functionalism from Talcot Parsons which occurs in promotional strategies. Social interaction, the role in obtaining services for tourism needs, is able to build interaction patterns, roles and so on from the parties involved in tourism activities. The aim of the research is to find out more about the strawberry barn agrotourism promotion strategy in increasing the number of tourist visits in Pandanrejo Village, Bumiaji District, Batu City. This research uses a qualitative approach with descriptive research type. The results of this research show that the promotional strategy carried out by the marketing sector has resulted in an increase in tourist visits to Lumbung Straberi Agrotourism. Lumbung Straberi Agrotourism also collaborates with all parties directly and indirectly involved in increasing the number of tourist visits. Data analysis using the structural functionalism perspective from Talcot Parsons shows that there are indicators of government strategy, forms of support from the community, and the existence of obstacles experienced. This is related to the functional structure involved in the Strawberry Granary Agrotourism promotion strategy. So if it is related to this research, the promotional strategy to increase visits to Lumbung Straberi is that there is interaction to achieve the goal of continuing to increase tourist visits to Lumbung Straberi, Pandanrejo Village, Bumiaji District, Batu City.