STRATEGI PENGEMBANGAN UMKM ZAM – ZAM KEBAB DI PLOSO BARU 104-F

Thesis with the title "Zam - Zam kebab UMKM Development Strategy in Ploso Baru 104F". The Zam - Zam Kebab business is a home business that sells various kinds of produced kebabs. This zam – zam kebab business has been running for approximately 8 years. The agribusiness system in managing this business starts from production to marketing. The problem faced by the zam - zam kebab business is how the development strategy of this MSME is experiencing a decline due to market competition, limited time, limited circulation of money and consumer tastes which influence demand. The production of frozen Zamzam kebab is carried out independently because they have different responsibilities and there is a limited number of human resources, which is only 3 people. The aim of this research is to find out the Zam-Zam Kebab strategy in Ploso Baru 104F so that it can compete with the market out there and find out the factors that hinder the Zam-Zam Kebab business itself and find a solution. The method this research uses is qualitative with a phenomenological type of research. The subject determination technique uses purposive sampling. This research was conducted at Ploso Baru 104F which is located in Tambak Sari District, Surabaya City. In the data collection method the author uses observation, interviews and documentation. To analyze using Talcott Parsons' structural functionalism theory. The results of this research are that the zam - zam kebab UMKM development strategy should run optimally, but the limited manpower (HR) in production is hampering the development process and also the level of promotion of this UMKM is also lacking. It would be nice for the owner of Zam-Zam Kebab to add more workers so that the development process of the Zam-Zam Kebab UMKM can be better known out there.