Pakaian Sebagai Komunikasi Artifaktual Dalam Pembentukan Identitas Sosial (Studi Interaksi Simbolik pada Pemakaian Sarung Dalam Kegiatan Sehari-hari oleh Laki-laki Di Desa Moktesareh Kecamatan Kedungdung Kabupaten Sampang)

This research focuses on understanding the symbolic interaction of the community regarding clothing as an artifact for communication in shaping social identity through the use of sarongs in daily activities by men in the village of Moktesareh, Kedungdung District, Sampang Regency. This study employs a qualitative approach based on the case study methodology proposed by Robert K. Yin. The limitation of this research is that it only covers male subjects in Moktesareh Village, Kedungdung District, Sampang Regency who use sarongs in their daily activities. Furthermore, this research utilizes the symbolic interaction theory approach to analyze the symbolic meaning contained in the use of sarongs by men in the village of Moktesareh. The results of this study indicate that the decision to wear sarongs in Moktesareh Village is not merely a dressing habit, but a hereditary tradition that has become an inseparable part of daily life, especially for men, since childhood. In the context of using sarongs as an identity, the use of sarongs in Moktesareh Village becomes a symbol of obedience and spirituality reflected through hereditary traditions.