ANALISIS PELAKSANAN MOU DAN MOA ANTARA PRODUCTION HOUSE DIGITAL MARKETING DENGAN COFFEE SHOP (Studi di Studio Winid, Jl. Probolinggo No.12, Gading Kasri, Kelurahan Klojen, Malang JawaTimur)

The implementation of MoUs and MoAs based on the principle of freedom of contract and the principle of Pacta Sunt Servanda provides freedom to the Indonesian people to make agreements and agreements with anyone, which later if both have agreed on the matters agreed upon, the agreement is binding for both parties. Digital marketing is a social and managerial process to promote goods and services through electronic media. But what about the efforts made to minimize the occurrence of problems during the implementation of MoU and MoA cooperation? The method used in this research is the juridical sociological (empirical) method in which data collection techniques through observation of the intended object, interviews, literature studies, and internet websites and obtaining legal knowledge empirically. Furthermore, this research resulted in the conclusion First, that the implementation and making of the MoU and MoA are by the applicable laws and regulations. Second, related to the efforts made, one of which is the MoA cooperation agreement carried out in writing under the hand, this can minimize the occurrence of problems during the implementation of the MoU and MoA cooperation agreement. Suggestions from this research are expected to maintain efforts that are in accordance with applicable laws and regulations.