PEMANFAATAN INSTAGRAM KOMINFO KABUPATEN MALANG UNTUK MENINGKATKAN KETERLIBATAN MASYARAKAT DALAM PROGRAM EDUKASI DIGITAL

The rapid advancement of communication and information media, including mass media such as print, electronic, and online media, has had a significant impact on the lives of people and organizations. These media have become the main link in the dissemination of information, including social media that allows interaction, sharing content, and forming online networks. However, this development also brings challenges, especially related to the spread of inaccurate information, such as hoaxes and disinformation, which demands a quick and responsive response from the government, as carried out by DISKOMINFO Malang District through the social media platform Instagram to minimize negative impacts and improve people's digital literacy. This research aims to understand the positive impact of using Instagram by DISKOMINFO Malang District in expanding community participation through digital education initiatives.
This research uses descriptive qualitative research methods with an interpretive social science paradigm approach. The research subjects consisted of eight employees of DISKOMINFO Malang Regency who were selected using purposive sampling method. Data were collected through interviews, observation, and documentation, and analyzed using techniques adapted from Miles and Huberman's theory, which includes data collection, data reduction, data presentation, and conclusion drawing. Data validity was tested through a data triangulation process.
The results showed that the use of Instagram social media by DISKOMINFO Malang Regency has a role as a platform to build social interaction and community participation in the democratic development process. In addition, DISKOMINFO Malang Regency's Instagram is effectively used as an information medium with a varied and up-to-date content strategy, and responsive to community input. The use of Instagram tools and insights also helps in making decisions regarding posting time and the type of content used. Instagram is also utilized as a means of educational communication, especially in digital literacy education and the latest information. DISKOMINFO Malang District is active in delivering educational content, optimizing content plan creation, and increasing community participation in digital education programs, in line with efforts to increase public understanding of digital technology and its positive use.