PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PADA PERUMAHAN MANALI HILL MALANG

This research aims to determine the influence of facilities and service quality on consumer satisfaction through purchasing decisions at Manali Hill Malang housing. The sample in this study was 103 consumers who bought houses in Manali Hill. The data collection technique in this research uses surveys or questionnaires. The data analysis technique uses path analysis with the help of SmartPLS software. The results of this research show that facilities have a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on consumer satisfaction, facilities have a positive and significant effect on purchasing decisions, service quality has no effect on purchasing decisions, facilities have a positive and significant effect on consumer satisfaction through purchasing decisions, service quality has no significant effect on consumer satisfaction through purchasing decisions, purchasing decisions have a positive and significant effect on consumer satisfaction