RESPON NETIZEN TERHADAP PENYAMPAIAN GAGASAN PRABOWO SUBIANTO DALAM PEMILIHAN PRESIDEN 2024 PADA PROGRAM ACARA MATA NAJWA

Indonesia in 2024 will celebrate a democratic party, namely the Presidential Election which will be followed by 3 Presidential Candidates namely Anies Baswedan, Ganjar Pranowo, and Prabowo Subianto. This research focused on netizen comments that mentioned Prabowo Subianto as a 2024 Presidential Candidate which aimed to see netizen responses to Prabowo Subianto's ideas in "[LIVE] 3 Bacapres Bicara Gagasan | Mata Najwa" on Najwa Shihab's YouTube channel. This research uses a descriptive qualitative approach by using the theory of expectation confirmation model (ECM), actor history and credibility, and six basic emotions. The data collection process is carried out using special software, namely Google Apps Script, which helps researchers in sampling. A total of 278 comments have been collected by classifying themes based on the concept of thematic analysis so that the four main themes of netizen responses are Political Integrity, Contestation, Inspirational Leaders, and Leadership Controversy. The interaction that occurs in the media uploads shows the freedom of opinion among netizens to show the existence of 2024 presidential candidates.