PERANCANGAN DESIGN SYSTEM PADA WEBSITE TRAVEL MOBIL DENGAN METODE ATOMIC DESIGN

Car rental provides daily or contract car rental services with driver or keyless options. This can be a solution for students in Malang who do not have a personal vehicle, useful for vacations, homecoming, or trips to the airport. The growth of this information system influences an enhanced consumer experience, prioritizing service quality. To differentiate themselves from competitors, companies must have a strong identity. However, designers often struggle in designing interfaces due to the time required and lack of consistency in website interface design. Consistency in user interface is essential to make it easier for users to understand digital products and prevent bad experiences. Therefore, design standardization is a solution and guideline to make designers design a user interface that is consistent with the company's identity. This research uses the Atomic Design method which emphasizes the hierarchical arrangement of design components from atoms to pages, as well as focusing on creating reusable components and UI display levels. The results of the research using the atomic design method conducted by three designers showed the effectiveness of task completion reached 82% and overall time efficiency of 85% with the use of Design System. This indicates that Design System increases the productivity of user interface designers and reduces design time significantly.