ANALISIS GAYA BAHASA HIPERBOLA PADA KONTEN VIDEO UMMI QUARY DI APLIKASI TIKTOK

This research is conducted to explain the form of hyperbole language style which is a form of opposition group language style. Describing the form of hyperbole is done to find out the meaning of words that are conveyed excessively and give a dramatic effect.
Based on stylistic theory and previous research, hyperbole has variations that can affect message delivery and create a dramatic impression in a conversation. The research method used is descriptive qualitative analysis by using the listening-recording technique on short videos uploaded by Ummi Quary. The collected data were then reduced, presented, and analysed to draw conclusions.
The results show that Ummi Quary uses various forms of hyperbole, including figurative expressions, mixed expressions, referring to body shape, referring to feelings, and logical expressions. In addition, the functions of hyperbole used by Ummi Quary include concretising, emphasising, poeticising, and comparing.