ORISINALITAS ILUSTRASI DESAIN SAMPUL BUKU DI PENERBIT MATA KATA INSPIRASI YOGYAKARTA

The book cover is one of the most important aspects of the physical book being bought and sold. This book cover is the outermost part of the book and is the first time seen by the public or buyers. It is necessary to have book cover designs and illustrations that are attractive and have high selling value so that buyers are easily attracted. With illustrations, readers can visualize the author's intentions in the writings created. Therefore, in making illustrations, the illustrator needs a good imagination game to convey the content of the story to the audience.

Illustrations must also have knowledge of semiotics. Semiotics itself is a science that studies signs, objects, icons, and others to interpret these signs. This semiotics has several types, namely 1) communication semiotics, and 2) significance semiotics. In this research, the author took one type of semiotics, namely communication semiotics. This communication semiotics also has 2 more categories, namely, 1) verbal communication, and 2) visual communication.

The aim or focus of the activities carried out is the process of creating book cover design illustrations starting from reading the manuscript that goes to the publisher until the book cover is printed. The focus of another activity is explaining the visual semiotic analysis of the illustrations created by the author for the reader to understand the meaning of the illustration and its continuity with the content of the manuscript. The process from making the illustration to the cover design is approved by the script writer for the publication process, namely 1) taking the essence of the story; 2) create illustrations; 3) create a book cover; and the last important step to do is 4) PowerClip the book cover. Meanwhile, for visual semiotic analysis, the results of the illustrations that the author has created have 2 stages of interpretation, namely 1) Denotational meaning, which contains the choice of color and typography; and 2) Connotative meaning, which contains analysis of the illustrations or images that have been created.