IMPLEMENTASI FAIR TRADE OLEH L'OCCITANE GROUP DALAM UPAYA PEMBERDAYAAN LINGKUNGAN DAN KOMUNITAS BERKELANJUTAN MELALUI INDUSTRI KECANTIKAN

The intersection of capitalism and the beauty industry has given rise to a concept known as beauty capitalism. Globalization has propelled capitalism in the beauty industry to become massive and expansive, resulting in exploitative impacts on the environment and society. Empowerment efforts targeting specific communities and environments are needed to ensure that business activities can support sustainability. This can be achieved by a beauty company through the implementation of fair trade practices. L'Occitane Group, as one entity in the international beauty industry sector, strives to implement fair trade principles to empower the environment and society for sustainable development. This is done through a series of programs, ranging from supply chains to product distribution processes to consumers. This research applies the concepts of Fair Trade and Empowerment for Sustainable Development to analyze and provide a detailed overview of L'Occitane Group's implementation of fair trade for sustainable development. Findings from this research identify that L'Occitane conducts its programs for sustainable purposes in both ecological and socio-economic sectors.