Representasi Seksisme Pada Musik Video (G)-idle “Nxde” (Analisis Wacana Kritis Sara Mills )

Patriarchy is a culture that has been rooted since ancient times. Life as a woman who does not get justice and equality in the environment results in the movement of women becoming limited and women are often viewed as weak people. This has increasingly affected sexism in society, causing resistance and protests in various media to oppose sexist views. Music Video have a same power as film as a mass communication medium that can be used not only as entertainment, but can also influence the public's thinking by constructing the reality shown. (G)I-DLE is known as a group that often gives fertilizer in every piece of their video music with many hidden meanings, including their latest song at the end of 2022 with titled "Nxde".
The purpose of this study is to see how sexism is represented in a music video. In this study, it uses a qualitative approach based on the analysis of critical discourse analysis by sara mills that analyzes by looking at how the narrative positions of subjects, objects, and readers. The position of the subject and the object is observed by looking at who the narrator is in the text and on the reader's position by interviewing female activists who see from what point of view the narrator is telling the story.
The results of this study found a visible representation of the sexism that (G)i-dle showed telling how(G)I-DLE fights people who have always looked at women only from stereotypes downstream due to patriarchy that has long been rooted. The sexist treatment that was found consisted of giving stereotypes to women that they were stupid, objectified their bodies through various media, and as sexual objects so that their movements as women were very limited to the stereotype that existed.