“MITOS CITRA DIRI PEREMPUAN DALAM DRAMA KOREA” (Analisis Semiotika Roland Barthes pada Drama Korea Shadow Beauty)

This research is entitled "The Myth of Women's Self-Image in Korean Drama (Semiotic Analysis of Roland Barthes in the Korean Drama Shadow Beauty)". The aim of this research is to determine the representation of the reality of women's lives and how the myth of women's self-image is represented in the drama Shadow Beauty based on Roland Barthes' semiotics. Drama can influence and shape society based on the content of the message behind it. The messages or values contained in the drama can influence the audience.
In this research, researchers used a constructivist paradigm with a qualitative approach and interpretive research type. The analysis used in this research is Roland Barthes' semiotic analysis in the form of two orders of significance; divided into signifier and signified at the denotation level and signifier and signified at the connotation level to find the meaning of myth in it in the form of the dominant ideology of today. Also, analyze it in terms of audio visuals or mise en scene.
The results of this research found that a woman's image does not only lie in her physical aspects, but also in her psychological and social conditions. In the current era of globalization, women are required to look attractive, so women have a tendency to compare themselves with unreal social constructs, one of which is beauty standards. This results in a woman doing everything she can to get recognition from her environment. Therefore, it is important to know yourself so that you are not easily influenced by detrimental social constructions. Because society is aware of its negative impacts, this construction is opposed because it is considered to be detrimental to several groups of society who are far from the standards set, especially in the concept of beauty which is the main thing in measuring a person's quality or the image of a woman today.