PENGARUH INSENTIF TERHADAP KINERJA DRIVER ONLINE SHOPEEFOOD MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Driver Shopeefood Area Kota Malang Raya)

This research aims to determine the effect of incentives on the performance of Shopeefood online drivers through job satisfaction as an intervening variable. The type of research used is explanatory research with a quantitative approach. The population used was all shopeefood drivers, with the sampling technique used was non-probability, namely convenience sampling with a total sample of 50 respondents. The data analysis technique used in this research is path analysis using Smart-PLS software. The research results concluded that 1) incentives have a positive and significant effect on performance, 2) incentives have a positive and significant effect on job satisfaction, 3) job satisfaction has a positive and significant effect on performance, 4) job satisfaction positively and significantly mediates the effect of incentives on performance.