MENINGKATKAN BRAND IMAGE MELALUI MEDIA SOSIAL PADA EVENT DINO NIGHT RUN di JAWA TIMUR PARK 3

Every company in the tourism industry definitely wants the products they sell to be remembered and accepted by consumers. Having a brand image can make it easier for consumers to remember and differentiate this event from other running events. The efforts made by the East Java Park Group to promote the East Java Park 3 tourism destination are by holding a running event, namely the Dino Night Run (DNR). Digital marketing is carried out through the social media Instagram because Instagram can be the main media for promoting events, sharing reviews and audience testimonials about the event so that it can form a brand image for the Dino Night Run event, this can be strong evidence of the quality of this event.