PENGARUH SUASANA TOKO, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA KONSUMEN DISTRO MAGNESIUM 137 STORE KOTA BLITAR

The problem at the Magnesium 137 Store Distro in Blitar City is the decline in sales that occurred from 2020 to 2021. The phenomenon that occurs is that most consumers state that the store layout still seems messy, the parking area is narrow because it is on the side of the main road, and promotions are given. which is still lacking. The aim of this research is to determine the influence of store atmosphere, location and promotions on repeat purchase decisions at Distro Magnesium 137. The type of research used is explanatory research with a quantitative approach. The number of samples used 100 respondents. Respondents in this study were consumers who had made transactions or purchased products at a distro store at least once during the last 3 years at the Magnesium 137 Store Distro, Blitar City. The data source in this research was obtained from distributing questionnaires (primary data). The data analysis technique uses multiple linear regression analysis using IBM SPSS Statistics version 25 software. The results of the research show that store atmosphere, location and promotions, both partially and simultaneously, have a positive and significant effect on repurchase decisions at the Magnesium 137 Store Distro, Blitar City