PENGARUH TERPAAN MEDIA INSTAGRAM @Ecinos.id TERHADAP INSPIRASI KREATIVITAS MAHASISWA (Studi pada Mahasiswa Ilmu Komunikasi Angkatan 2019 Universitas Muhammadiyah Malang)

Instagram among students encourages them to create and get creative ideas or new things. One account that makes researchers interested in researching is the @Ecinos.id account which provides inspiration for Instagram users, especially students. The purpose of this study is to determine the effect of Instagram media @ecinos.id on inspiring student creativity.

This study uses a quantitative approach and a positivism paradigm. The population in this study were students of communication science class 2019 UMM who were selected by simple random sampling technique. Data collection in this study used a questionnaire (google form) by testing the hypothesis using the t test and simple linear regression test with the spss tool. The results of this study state that there is an influence between variable (X) the influence of Instagram social media @ecinos.id on variable (Y) student inspiration as evidenced by the t test with a sig value <0.05 and an influence level of 63% as evidenced by the coefficient of determination. Thus, the other 37% results are influenced by other things that are not used in this study.