STRATEGI KOMUNIKASI PEMASARAN SERAYA SHOP TERHADAP DAYA TARIK CUSTOMER

Every company must create a business strategy that suits the needs
and the preferences of its target market. It must also be able to market its products on a regular basis.
be effective and have creative ideas to achieve his goals while minimizing
expenses incurred by the company. This marketing communication strategy has been
Maturely compiled, creative, and effective.
By applying a qualitative approach, the author's research method
shows what happened to Seraya Shop and what the research subjects experienced
In terms of strategies used to increase customer attraction. From the results
research on Seraya Shop marketing communication strategies using strategies
Pull is by providing information about products to the public through
social media and also promotional activities through events and collaborating with stores
or other brands.
Researchers use integrated marketing communications as a research concept
To achieve the objectives of this study, the researchers concluded that the strategy
marketing communications implemented by Seraya Shop in increasing power
Attract customers by conducting marketing communication strategies with
implementing SOSTAC and marketing communication mix covering the 7Ps, namely Product,
Seraya Shop has its own product named Elongje since 2012 which
Where the quality competes with other brands.