PERANAN PRODUSER DALAM PRODUKSI COMPANY PROFILE POLITEKNIK ANGKATAN DARAT MALANG SEBAGAI MEDIA STRATEGI BRANDING DIGITAL

This report focuses on the production of a company profile for the Polytechnic Army of Malang as a digital branding strategy. The primary objective of this project is to design and produce an effective company profile video as a digital branding strategy or promotional tool. The company profile video production process includes planning, production, evaluation, and distribution.
This final project was created as a media tool for utilizing information and communication technology (ICT) in the form of audiovisual works to promote educational institutions in today's digital era. This report also outlines the production management used in producing the video, including the planning, organizing, leadership, and supervision stages. The final result of this project is a company profile video for the Polytechnic Army of Malang, which is expected to enhance the institution's image and appeal.