GAYA KOMUNIKASI KOMUNIKATOR (STUDI ANALISIS ISI TERHADAP GAYA KOMUNIKASI NAJWA SHIHAB DAN ROCKY GERUNG DI KANAL YOUTUBE MUHAIMIN ISKANDAR, 7 SEPTEMBER 2022)

This study aims to identify the communication styles used by Najwa Shihab and Rocky Gerung at the book launch event "Visioning Indonesia" broadcast on Muhaimin Iskandar's YouTube channel on September 7, 2022, focusing on the verbal aspects of the speech delivered during the discussion forum. This study uses a qualitative descriptive approach with a content analysis method. Data collection techniques were carried out through documentation of the book launch video available on YouTube. Data in the form of transcripts of Najwa Shihab and Rocky Gerung's speeches were analyzed based on Robert W. Norton's communication style theory, limiting the study to the verbal aspects. The results show that Najwa Shihab uses several communication styles, namely contentious, attentive, dramatic, open, impression-leaving, and dominant, with a dominant tendency towards the contentious and attentive styles. Meanwhile, Rocky Gerung displays a communication style of contentious, dramatic, attentive, dominant, impression-leaving, relaxed, and friendly, with a dominant tendency towards the contentious and dramatic styles. These findings indicate that both figures actively construct meaning and critical discourse through verbal speech in public forums. This research is expected to provide academic contributions to the study of political communication, particularly regarding the application of Norton's communication style theory in the analysis of verbal communication in political discussions in digital media.