WEVERSE SEBAGAI MEDIA KOMUNIKASI ASOSIATIF DAN DISOSIATIF (Analisis Isi Pengguna oleh Idol Seventeen dan Fandom Carat)

This research focuses on Weverse as a medium where users communicate associatively and dissociatively, specifically Seventeen and Carat, Korean idols and their fans. The purpose of this study was to find out how Seventeen and Carat communicate associatively and dissociatively through their personal comments on Weverse social media. This research uses the content analysis method which focuses on qualitative research.
In this study, data was collected through interviews and documentation, interviews were conducted with six Carat during the August 2023 period so that data analysis was taken from the results of interviews and documentation, and the data collection method was data triangulation. The results showed an associative process based on the purpose of using Weverse to obtain information, cooperation, and tolerance. While the dissociative process shows provocation and incitement.